Thursday, 22nd October
This session we looked at how media and communications can be used to promote a CSCS project and to engage and develop the community around a project. This included aspects such as understanding the purpose and audience for your project; gaining exposure from a project; communicating these types of projects effectively; engaging the press; expectation management; practical issues such as timing, use of interviewees and quotes, etc.
To do this we invited two guest presenters, Dave Kilbey from Natural Apptitude Ltd, and Ally Tibbitt from STV , followed by plenty of time for questions and discussion. The session will be chaired by Nicola Osborne (EDINA) @suchprettyeyes, drawing on her experience working on the COBWEB project.
Dave Kilbey, University of Bristol and Founder and CEO of Natural Apptitude Ltd. Natural Apptitute works with academic and partner organisations to create mobile phone apps and websites for citizen science projects that have included NatureLocator, Leafwatch, Batmobile, and BeeMapp. Some of these projects have received substantial press interest, in particular Leafwatch (along with the wider Conker Tree Science initiative), and Dave will talk about his personal experience of the way that crowd sourcing and citizen science and the media work together, some of the benefits and risks of exposure, and some of the challenges associated with working with the press based on his own experience. @kilbey252
Alastair (Ally) Tibbitt is a Senior Online Journalist at STV, where he has been based since 2011 working both in journalism and community engagement. Aly’s background lies in community projects in Glasgow and Edinburgh, experience that informs his work writing both for STV and Greener Leith. He has particular interests in hyperlocal news, open data and environmental issues, giving him a really interesting insiders’ perspective on the way that citizen science and crowd sourcing can engage the press, some of the realities of media expectations, timings, etc. and an insight into effective ways to pitch a citizen engagement story. @allytibbett